As a strategic provocateur in the vanguard of the post-AI advertising world, I don’t just respond to briefs — I decode what’s buried underneath. Every brand tension starts with a human one. I go beneath behaviour, into emotional codes — not surface wants, but deep, reptilian cravings. Because the best ideas don’t come from templates, but from deeply embedded emotional codes that moves people — then turning it into something sticky, strange, collectible, pop.
I fuse algorithm with archetype, data with desire, mechanics with meaning. I don’t build campaigns. I build emotional IPs, obsession systems, worlds that possess.
Think: drops, fandoms, AR/VR dreams, fame creatures.
Strategy here isn’t a process. It’s a spell.
Welcome to CTRL CULT — my mental playground to decode Hypo x Hyper Feeling Code™ popping up in the culture fossilised and in real time.
Captivating cult moments in culture, arts + entertainment
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